Bonfire is a high-growth Saas company located in downtown Kitchener that is focused on providing an easy-to-use and comprehensive online portal for public procurement professionals. The brand is centred around celebrating procurement professionals while maintaining a professional and approachable look and feel.
Web
Homepage Rework | 2022
Bonfire incorporated a fun "superhero theme" into their presence at NIGP (a large procurement conference) in 2022 to celebrate our clients. We used this superhero imagery in our print, swag and booth design, and we wanted to temporarily showcase this theme on our homepage to be consistent with our NIGP visuals.
I incorporated the superhero illustration theme from our booth design into our core branding to create a blend of both visual styles. I also used a variety of bright colours and dynamic shapes to represent different superpower themes, and to capture the playfulness we had at the event.
Bonfire incorporated a fun "superhero theme" into their presence at NIGP (a large procurement conference) in 2022 to celebrate our clients. We used this superhero imagery in our print, swag and booth design, and we wanted to temporarily showcase this theme on our homepage to be consistent with our NIGP visuals.
I incorporated the superhero illustration theme from our booth design into our core branding to create a blend of both visual styles. I also used a variety of bright colours and dynamic shapes to represent different superpower themes, and to capture the playfulness we had at the event.
One Pagers and Digital PDFs
Product One Pagers | 2021–2022
A few examples of product one pagers I created to showcase our vast product lines. Bright colours, dynamic shapes and product mockups are used to help tell our digital story, and enhance the look and feel of our software.
eProcurement Recipe Card | 2021
Our team wanted to create an engaging One Pager for our Caribbean clients in the style of a recipe card. I created the visual identity for the event and was able to incorporate the Caribbean colours and abstract shapes into this fun recipe layout. I also used simple cooking icons to really bring the layout to life.